Sports Sponsorships

PITTSFIELD, Vt. — Henkel’s Dial for Men is the presenting partner of the 2012 Spartan Race series, sponsoring all 38 U.S. races, which kick off Jan. 28 in Temecula, Calif.

Spartan Race hosts obstacle course races through mud and trails to test one’s resilience, strength, stamina and quick decision-making skills.

Spartan warriors will be supplied Dial for Men body wash at the shower stations to wash away the toils of the course.

CINCINNATI — Procter & Gamble Beauty has partnered with Alicia Sacramone, Beijing 2008 Olympic Games silver medalist, who will serve as an ambassador for P&G beauty brands, including CoverGirl, Olay, Pantene and Secret.

Sacramone’s involvement is in addition to P&G’s partnership with USA Gymnastics and its global marketing partnership with the International Olympic Committee in support of the Olympic Movement, which will reach through the next five Olympic Games from London 2012 through the 2020 Olympic Games.

PITTSBURGH — GNC announced that two U.S. Women's National Soccer Team players will serve as GNC LiveWell brand ambassadors.

The company said Alex Morgan and Heather Mitts will work with GNC to reach out to aspiring athletes and fitness enthusiasts through social media, video, appearances and marketing materials.

MELVILLE, N.Y. — Hain Celestial's board of directors has expanded to 11 members with the election of Madison Square Garden Sports president Scott O'Neil.

INNSBRUCK, Austria — Procter & Gamble has launched a worldwide campaign for the London 2012 Olympic games.

FOSTER CITY, Calif. — FRS announced that it will give away its FRS Healthy Energy drink in honor of its brand spokesman, National Football League quarterback Tim Tebow.

CINCINNATI — Old Spice has launched a new advertising campaign for its Old Spice Red Zone body sprays to introduce the new Danger Zone scent.

EDGEWOOD, Md. — Nutramax Labs on Tuesday announced the continuation of its partnership with Major League Baseball's Hall of Fame pitcher Jim Palmer in promoting Cosamin joint health supplements in national and regional marketing campaigns and events.

“We are pleased to enter into our 12th year of partnership with Jim Palmer,” stated Troy Henderson, VP corporate operations and professional services. "Palmer is an excellent [spokesman] for Cosamin joint health supplements because Cosamin is not just for athletes, but for anyone who is active.”