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Sports Sponsorships

  • Mission teams up with all-star Carmelo Anthony, unveils new Power Grip

    NEW YORK — Mission Athletecare, a line of skin care products geared toward athletes, has announced a new partnership with all-star Carmelo Anthony and unveiled the launch of the new Power Grip, Anthony's signature product that aims to give athletes a competitive edge.

  • Energizer, One Million Lights team for the Energizer Night Race for a Brighter World event

    ST. LOUIS, Mo. — Energizer has teamed up with nonprofit organization One Million Lights on the Energizer Night Race for a Brighter World event to help shed light on the worldwide need for safe and reliable lighting.

  • Head & Shoulders spokesman Troy Polamalu immortalized in wax at Madame Tussauds

    CINCINNATI — Procter & Gamble’s Head & Shoulders has announced that, for the 2011 NFL season, Troy Polamalu and his iconic hair will be immortalized in wax at Madame Tussauds, which displays waxworks of notable figures.

    Polamalu, who has been growing his hair for nearly a decade to honor his Samoan roots, is marking his third year as a spokesman for Head & Shoulders.

  • Supervalu throws in $1 million in support of youth sports

    EDEN PRAIRIE, Minn. — Supervalu on Tuesday announced its commitment of $1 million to sponsor 1,542 youth sports teams in markets where its banners operate.

    “Because diet and exercise are important to well-being, we saw this sponsorship as a complement to our focus on helping our shoppers eat well and a nice way to support stronger — and healthier — neighborhoods," stated Shelly Nelson, Supervalu corporate director of strategic media services.

  • Jones Soda celebrates breast cancer awareness with limited-edition flavor

    SEATTLE — Jones Soda has introduced a limited-edition beverage in support of Breast Cancer Awareness Month.

    New breast cancer awareness soda features various pink-themed images, including a black-and-white photo of world snowboarding champion Lindsey Jacobellis, who recently was tapped to serve as part of the Jones Soda Athletic Team. A portion of the sales from the soda will be donated to the nonprofit organization, Boarding for Breast Cancer (B4BC).

  • Perry's Ice Cream relaunches Buffalo Bills Brownie Blitz

    BUFFALO, N.Y. — Perry's Ice Cream has relaunched an ice cream flavor that commemorates a National Football League team.

    The Buffalo Bills Brownie Blitz ice cream, which is the official ice cream of the NFL team Buffalo Bills, originally was introduced in 2008. This year, the ice cream is getting a makeover to reflect the Bills new helmet design. The Buffalo Bills Brownie Blitz features premium French vanilla ice cream with laces of fudge and brownie pieces, Perry's Ice Cream said.

  • Arrid Extra Dry, New York Yankees pitcher Mariano Rivera partner for ad campaign

    PRINCETON, N.J. — Church & Dwight, the maker of Arrid Extra Dry antiperspirant deodorant, has partnered with New York Yankees closing pitcher Mariano Rivera to launch the brand's new advertising campaign.

    The TV spot, which began airing Sept. 21, showcases the five-time World Champion relief pitcher on the field, illustrating his grace under pressure demeanor.

  • Lay's becomes official chip of Winnipeg Jets

    WINNIPEG, Canada — PepsiCo Foods Canada announced that its Lay's brand is partnering with National Hockey League team, the Winnipeg Jets, in an exclusive five-year deal that runs until the end of the 2015-2016 NHL hockey season.

    As part of the partnership, Lay's now is the official potato chip of the Winnipeg Jets.

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