Sports Sponsorships

PRINCETON, N.J. — Church & Dwight and hip-hop artist Chris “Ludacris” Bridges on Friday named the five winners of the Magnum "Live Large" Project 2. The emcees, voted in by users on YouTube, performed live on stage with Ludacris in front of 20,000 fans at Miami's Spring Fest music festival this past Sunday.

NEW YORK — Ethnic hair care brand Johnson Products is sponsoring this Memorial Day weekend Spring Fest 2011 in Miami and will promote its Ultra Sheen Men product line at the festival.

Known as Radio One's Annual Birthday Bash, the festival features some of the hottest acts in hip-hop, reggae and R&B. Targeted to the "urban gentleman," defined as a trendsetting man with style and swagger, JPC plans to shine a spotlight on Ultra Sheen Men during Spring Fest 2011 by promoting its products and its "Step Up Your Game" mantra to festival attendees.

CHARLOTTE, N.C. — Racing fans at the NASCAR Sprint All-Star Race at Charlotte Motor Speedway in North Carolina this past Saturday broke a Guinness World Record for most flashlights simultaneously lit.

HAYWARD, Calif. — Prince of Peace Enterprises on Monday announced its sponsorship of the 2011 Susan G. Komen Race for the Cure Global, taking place in Washington, D.C., June 4 at the Capitol Mall in support of its external analgesic Tiger Balm.

The global Race for the Cure is among the largest of the Susan G. Komen races. Last year, 42,000 participants from 128 different countries came together to raise funds for breast cancer education, outreach and treatment. This year, organizers are expecting an even higher number of participants, Prince of Peace stated.

BOCA RATON, Fla. — BSN Supplement on Friday announced the company has extended its endorsement deal and contract with fitness model Jennifer Nicole Lee through June 2013.

“BSN is proud to have Jennifer Nicole Lee on [its] roster of iconic living fitness legends, and is looking forward to two more years of having Jennifer Nicole Lee promote and endorse [its] amazing line of top-notch supplements,” the company stated.

NEW YORK — Ethnic hair care company Johnson Products, whose brands include the Ultra Sheen Men grooming collection, has partnered with 100 Black Men of America and its "Collegiate 100" program.

FLUSHING, N.Y. — The New York Mets announced the launch of the "Honorary Captain" program presented by Duane Reade, which gives fans the opportunity to be an honorary team captain and bring out the Mets lineup card before one of the Subway Series games, which will be held July 1 to 3 at Citi Field.

Winners of the "Honorary Captain" program presented by Duane Reade also will receive four VIP tickets to one of the Subway Series games and a Mets jersey. The program also is sponsored by Precise, from the maker of Tylenol.

PLANO, Texas — 7UP is sporting two nostalgic looks designed by “The Celebrity Apprentice” finalists Marlee Matlin and John Rich.

New 7UP Retro celebrates the brand's heritage by donning two designs similar to past looks last seen in the 1970s and 1980s. An in-store marketing campaign inspired by the decades will support the limited-edition packaging.