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In-Store Media

  • FragranceLock expands distribution, unveils new packaging

    The spray has redesigned its look to better communicate with consumers about its benefits while simultaneously standing out on the shelf.

  • Target furthers beauty footprint, introduces fragrances

    The collection will feature the confident and charming, good and grounded, vibrant and playful and cool and collected scents, which will be available in perfume, body spray and rollerball options.

  • Report: Kroger Edge may redefine in-store shopping experience

    The digital shelf strip displays pricing and nutritional information along with video ads and coupons.

  • CVS Pharmacy commitment looks to make a ‘mark’ on beauty images

  • Not their mom’s skin care regimen

    Consumers are more aware than ever of ingredients, not just in their foods but in products they put on their skin. Trends that are driving the skin care category include everything from natural and plant-based ingredients to millennials rejecting their baby boomer parents’ brands to the rise of Korean pop culture. Manufacturers say drug stores can thrive in the skin care category if they freshen up their assortments with innovative lotions, masks and cleansers targeted to the younger shopper.  
     

  • Building beauty engagement

    Since 1990, Cosmetic Promotions has offered its clients experiential marketing for beauty brands and retailers. With services that include product sampling, demonstrations, launch kits and sweepstakes, among other services, founder and CEO Joann Marks said the company’s aim is to help its clients save money and labor. 
     
    Drug Store News caught up with Marks to discuss her company’s offerings and how its clients can set themselves apart from the competition. 
     

  • Engaging the new shopper

    Who is today’s shopper? It’s a simple question with a very difficult and complex answer. The fact is that shoppers are difficult to pigeonhole these days. They have access to more information than ever before, and their expectations are changing constantly.

  • Nintendo’s Super Mario Odyssey partners with Kellogg’s on limited-edition cereal

    Nintendo is entering the world of breakfast with the help of Kellogg’s. Together, the companies will be launching collectible Super Mario Odyssey box art and cereal. The limited-edition cereal will be of a mixed berry flavor and contain colorful power-up marshmallows. If that weren’t enough, each of the boxes also will function as an accessory to the amiibo – a wireless communications and storage device used with compatible figurines.

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