In-Store Media

NEW YORK — Coty unveiled the 35th installation at constantly changing concept store STORY Thursday. The Beauty STORY installation explores beauty’s role as an outlet for self-expression by showcasing such Coty brands as CoverGirl, Sally Hansen, Rimmel and Clairol, and featuring experts that include Space NK founder Nicky Kinnaird, customized facial shop Heyday and tech partner Perfect, maker of the YouCam Makeup app.

TORONTO — This Friday Shoppers Drug Mart will kick off its 16th annual "SHOPPERS LOVE. YOU. Growing Women's Health" campaign supporting women's health organizations across Canada.  During the four-week campaign, local Shoppers Drug Mart locations will accept donations from customers with a goal to raise $3.6 million to help fund local women's health charities.

NEW YORK — Coty is looking to a rising star makeup artist to represent its Rimmel London brand globally. The company announced recently that James Molloy is the global makeup ambassador for Rimmel London. The brand said that it recognized him as a voice to communicate its edgy and evolving beauty vision to consumers and influencers, and that the partnership was part of its efforts to develop up-and-coming talent that connects with consumers.

NEW YORK — Walgreens Boots Alliance today has launched CYO, an exclusive makeup line designed for younger customers, featuring 160 items that can be mixed and matched.

The CYO portfolio includes eye shadows that can be used wet or dry for different effects, highlighting creams that can be mixed or layered for shimmer and an assortment of blushers. All items in the collection range in price from $3.50 to $7.50.

PURCHASE, N.Y. — PepsiCo on Tuesday announced a new organic energy drink lineup – AMP Energy Organic – for consumers who want the energy boost and great taste of AMP Energy, but with simpler, organic ingredients.

WHITE PLAINS, N.Y. — For the second year in a row, Publix Super Markets is the No. 1 national March for Babies corporate partner, raising more than $8.3 million.

NEW YORK — Cargo Cosmetics on Monday breleased their Fall/Holiday 2017 campaign photo featuring electropop singer and songwriter, Neon Hitch.
 
Each season, Cargo Cosmetics journeys to a different destination to highlight the brand’s travel-friendly packaging. For Fall/Holiday 2017, Cargo introduces Emerald City, a limited-edition makeup collection inspired by the culture of Seattle. “Neon has a very unique, fun and exciting approach to beauty that fits in with the vibe of Seattle,” stated Brian Robinson, president Cargo Cosmetics.

GURNEE, Ill. — Real Techniques, a fast-growing makeup brush brand in the United States, has launched the Expert Organizer, a beauty storage solution that frees up counter space and doubles as a makeup brush drying rack.