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In-Store Media

  • Supermarket Wellness Watch: From Kroger to Hannaford, retailers embrace family meals efforts

    You are what you eat. Or is it who you eat with?

    Well, it turns out both matter!

    The food retail industry is about to enter the third year of the September National Family Meals Month program. So as a curtain raiser, it’s a good time to assess the diverse retailer efforts of last year – from Kroger and The Little Clinic to Hannaford — and take a peek at a couple of upcoming initiatives

  • Consumers need a little help shopping for their furry friends

    Consumers continue to turn to online and specialty retail channels for their pet care needs, but drug retailers can do more to assist shoppers in making purchasing decisions in store.

  • At 75, Lewis more relevant than ever

    I never understood people who root against the hometown team. I once knew a New York Yankees fan that was pulling for the Boston Red Sox in the 1986 World Series. (Are you kidding me — the FLIPPING Red Sox?!) I bet him $50 just on principal; what kind of demented Yankees fan could ever root for the Red Sox to beat another New York team? Surely, this is the kind of sick lunatic that the Department of Homeland Security, the FBI, the CIA and just about every federal and local law enforcement agency in the country should have on a watch list.

  • Breathe aerosol cleaning line gets Wegmans launch

    LOS ANGELES — Breathe, maker of a line of aerosol cleaning products, has launched in Wegmans’ 93 doors, the company announced Tuesday. The line of products is the first aerosol cleaning line certified by the Environmental Protection Agency’s Safer Choice Program, the company said.

    Breathe products are powered by Starco Brands’ BreatheSafe technology, which doesn’t use such harmful petrochemical propellants as liquefied petroleum gas. Products include stainless steel, furniture, bathroom and multi-surface cleaners.

  • Sally Hansen unveils limited-edition Salon Chrome kits

    NEW YORK — Coty’s Sally Hansen brand is looking to capitalize on a big social media trend with its latest launch. The brand will be introducing the first DIY nail it in the United States with its Sally Hansen Chrome kits, inspired by the Instagram trend of sharing #chromenails.
     
  • CoverGirl brings influencer-created looks to in-store displays

    NEW YORK — With the CoverGirl Collective influencer network now numbering nine makeup enthusiasts, the brand is looking to bring Instagram-ready looks to the physical store. CoverGirl is unveiling select in-store displays that will feature trending beauty looks from each of the three new CoverGirl Collective members

  • Rimmel London launches Facebook virtual try-on camera effects

    NEW YORK — Coty’s Rimmel London brand is getting into the augmented reality try-on space. The brand on Friday announced a new series of live cosmetic try-on effects that will be available within Facebook’s new in-app camera and Facebook Stories. 

  • Cosmetic Promotions launches pop-up beauty schools, in-home makeovers

    WINTER PARK, Fla. — Cosmetic Promotions’ CosPro Agency is looking to help meet the needs of consumers who are looking to try their beauty purchases before they buy and support online-only brands who want to deliver on consumer experience with new offerings. 

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