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Cosmetic Promotions shares secrets for successful product launch
Cosmetic Promotions, a full-service marketing and advertising company that only handles beauty brands in mass retail, is divulging advice on how smaller brands can enter an already booming market. The Orlando, Fla.-based company issued four rules in an infographic, found here, that it believes will help a brand launch its product successfully.
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MAC Cosmetics launches virtual try-on mirror powered by ModiFace
TORONTO — MAC Cosmetics is leaping into the future with ModiFace. The company has announced the launch of a new Augmented Reality try-on mirror, allowing a curated set of MAC shades and looks to be tried on by a user instantly. The mirror is powered by ModiFace’s facial and 3D video makeup rendering technology, which provides a full 3D video of realistic makeup looks under any lighting condition.