In-Store Media

It probably won’t surprise anyone that I was NOT one of the hundreds of millions of people who got swept away in the whole Pokémon Go thing last summer. If you would have told me a year ago that you were looking for Pikachu, I probably would have said, “God bless you.… Now what are you looking for?”

CINCINNATI — Actress, film producer and philanthropist Priyanka Chopra is joining a roster of women around the globe as Pantene’s newest Global Brand Ambassador.

Chopra will be the face of Pantene’s new campaign celebrating the Brand’s biggest shampoo launch in 30 years: Pantene Pro-V’s new Shampoo formulas that go beyond washing to fuel hair from within. Pantene’s new shampoos claim to fuel hair with the nutrients it needs to be strong from the core to endure the stressors it faces day in and day out.

CARLISLE, Pa. — This holiday season, customers and associates at Giant Food Stores and Martin's Food Markets donated $656,349 through its annual Children’s Miracle Network Candles for Kids in-store campaign. 

NEW YORK — Coty is forming a new global partnership with creative agency Anomaly to sharpen Sally Hansen’s positioning and help drive growth for one of the largest nail brands in the world.

According to Coty, Anomaly will work with Sally Hansen on all aspects of the brand, including TV, print, social and owned channels, point of sale and in-store brand expression. The first campaign from this partnership will debut in 2017.

GRAND RAPIDS, Mich. — Meijer made Christmas very merry this year when it once again surprised an unsuspecting customer in each of its 230 stores by "gifting" them their entire shopping cart filled with gifts and groceries upon checkout.

Focusing on kids’ health isn’t child’s play to food retailers.

More than ever, it demands lots of adult brainpower because the stakes are higher.

For supermarkets, children’s health is the focus of their most prized customer base, millennial parents, who are deluged with media stories about childhood obesity. Yet finding solutions that interest kids while meeting the health expectations of parents is no easy task.

Supermarkets know that success will help bolster their efforts in the battle with other food retail competitors.

CINCINNATI — Pantene is partnering with one of the toughest women in the world, mixed martial artist, actress and bestselling author Ronda Rousey, to teach women that strong is always beautiful.