In-Store Media

If you recall from my most recent blog post, I’m writing about honoring one my father’s favorite pastimes – dreaming up ideas that haven’t been thought of yet. Focusing on retail pharmacy, I’m happy to share another of my mind meanderings.

COLORADO SPRINGS, Colo. — A partnership between CVS Pharmacy and Unilever is showcasing the ways in which beauty plays a key role in the health and wellness aisle.

That connection between beauty and health/wellness has provided the groundwork for these companies to collaborate on an initiative that promoted three Unilever skin care lines that are primarily beauty brands but also have strong health and wellness claims.

FAIR OAKS, Calif. — Raley's is following the lead of other retailers, including perhaps most notably CVS, in converting the space at checkout into a showcase for better-for-you snacks.

Sam’s Club last month hosted a health screening day specifically catering to the health needs of the women shopping the store with a “Support Her Health” screening offering. “Women often prioritize their families’ needs and work responsibilities over their own health and wellness, but it’s important to ensure regular health checkups don’t fall off the to-do list,” said Tara Raddohl, senior director of corporate communications at Sam’s Club.

Segmenting the go-to-market strategy to fully incorporate the Hispanic consumer in any OTC product launch is a great way to accelerate sales growth, noted Carlos Gutierrez, VP strategy and insights healthcare at Univision Communications. Univision Communications Inc., in partnership with Nielsen, in October took a deep dive into how Hispanics buy and shop the self-care aisles.

CHICAGO -- Steadily climbing consumer confidence and retail sales growth have U.S. retail CMOs feeling optimistic ahead of this holiday season.

Respondents of BDO USA’s 11th annual Retail Compass Survey of CMOs predict a bullish 4.7% sales increase this holiday season, tied with the highest projection in the survey’s history. This is also more optimistic than the National Retail Federation’s expected 3.6% increase.

BELL PLAINE, Minn.— Bell Pharmaceuticals on Wednesday added a new extension to its Jet line of products - Jet-Avert is a fast acting, easy-to-take motion sickness aid.  

The super-small mini tab helps provide all day protection from nausea, dizziness and vomiting, the company stated. Targeting the chronic user, Jet-Avert is available in 24 & 100 count sizes.  

NEW YORK -- British consumer goods company Better All Round has launched its innovative, round paper towels in the United States.

Now available at Target stores, Ora paper towels offer a compact, cone-shaped stacking system with no cardboard inner tube. Ora is also the first round-shaped paper towel that offers a one-hand grab and guarantees no tearing, unraveling or waste.