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Unilever's McCarthy: ‘Commando shopping’ leads to dedicated men’s grooming sections
Men are taking better care of themselves and buying more personal care products. Matthew McCarthy, senior director men’s personal care at Unilever, tells DSN how to meet these new needs.
DSN: How has the men’s personal care category grown and innovated this year?
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Krusteaz brings new look into the baking aisle
SEATTLE -- Krusteaz is setting itself apart from competitors in the baking aisle by introducing a new package design that aims to better connect emotionally with consumers.
As the largest brand at Continental Mills Inc., Krusteaz says the new packaging also aims to articulate a new brand platform reflective of current trends, to increase its relevancy among a wider audience and to strengthen its challenger-brand status.