In-Store Media

BRANCHBURG, N.J. -- A leading brand of consumer electronic and household cleaning products has launched a packaging refresh for its line of screen cleaners and compressed gas dusters.

Dust-Off says the new packaging was designed to appeal to a wider demographic outside of the electronics cleaning market. The new designs join Dust-Off’s expansive line of electronic screen cleaning products and computer compressed gas dusters.

American consumers love instant results. That fact is propelling sales of beauty devices — hair straighteners, power cleansers, blue- and red-light devices for acne or wrinkles, microderm tools, hair removers and hair growth stimulators. These items tend to provide immediate improvements.

SANTA MONICA, Calif. — When it comes to natural skin care, Beautycounter is perhaps one of the hottest names in the business. In fact, the company recently generated investments from Bono and his wife, as well as Nude founder, Ali Hewson, as part of its acquisition of Nude Skin care from LVMH Möet Hennessy Louis Vuitton. Next up, Beautycounter and Target will unfurl a collection of skin care and cosmetics products in 1,500 Target stores.

Instagram is helping boost sales of at-home artificial nails. The nail category is still trying to claw its way out of the red, with IRI reporting sales still down. For the 52-week period ended May 15 across multi-outlets, sales are down 0.7% overall, but nail color is still down just over 7%.

GSK Consumer Healthcare is challenging the common misconception that migraines are just a “bad headache” by creating the world’s first augmented reality migraine simulator.

The spike in eyebrow makeup sales can be traced to a petite Romanian immigrant who became Beverly Hills’ most sought-after eyebrow guru. Although Anastasia Soare’s Anastasia Beverly Hills products aren’t available in mass, her magic with brows is credited with waking up the entire category.

Retailers are asking for fewer — but bigger and bolder — new products and fewer flankers.

So what’s hot — and why?

The window of opportunity to influence an OTC product purchase today is shrinking fast as more shoppers turn to the Internet on their desktops or smartphones to research their health conditions, WebMD’s Jennifer Willey, VP consumer strategy and partnerships, shared with Drug Store News.