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In-Store Media

  • Beiersdorf: Embracing commonalities, following shopper intuition

    Marketers constantly “push” customers into sub-segments. And occasionally they forget to step back and find the commonalities to which they can appeal. “These are often the emotional or aspirational commonalities, as well as the benefits and needs,” said Delfina Cinco, director of marketing at Beiersdorf.

  • CVS Pharmacy becomes exclusive drug store for ADA diabetes initiative

    WOONSOCKET, R.I. - The American Diabetes Association on Tuesday named CVS Pharmacy, the retail division of CVS Health, the exclusive drug store for "Partner in Healthy Living," a new initiative with the nation's leading voluntary health organization committed to advancing the research, prevention, care and treatment of diabetes.

    Both organizations will be focused on raising awareness and funding to help "Stop Diabetes."

  • Walgreens celebrates Red Nose Day by ringing Nasdaq Opening Bell

    NEW YORK — Walgreens VP corporate operations Skip Bourdo, alongside Comic Relief trustee Christy Gibb, literally rang in Red Nose Day 2016 — the charity’s annual fundraising campaign  to help children in the poorest areas of the U.S. and the world — by ringing the Opening  Bell at the Nasdaq Stock Market’s Times Square headquarters. Representatives from NBCUniversal and Mars Chocolate North America were also in attendance.
     

  • H2O+ Beauty gives its business model a makeover

    SAN FRANCISCO -- Skin care brand H2O+ Beauty has launched a reimagining of the brand that focuses on social media, a more user-friendly website and new products and packaging.

    The brand's move may signal a shift from more traditional retail channels to direct selling on a new and improved, customer-focused e-commerce site.

  • Beauty meets the beach in John-Frieda-Billabong project

    NEW YORK -- The John Frieda hair care team is aligning with bestselling surf brand Billabong for a partnership that's made for beach devotees.

  • Brittany Snow goes undercover for Coppertone

    WHIPPANY, N.J. -- Coppertone has enlisted the help of an actress from the popular film "Pitch Perfect" to promote the sun care brand's newest product.

  • Target to debut Beautycounter line

    MINNEAPOLIS, Minn. -- Target is embarking on a game-changing beauty partnership with popular California skin care brand Beautycounter.

    From Sept. 12 to Nov. 5, Target stores will carry a limited-edition collection of the cult favorite brand's most popular products. The 17-piece set of skin care and cosmetics will range from $12 to $39, and products will be sized smaller than the brand's standard merchandise to keep costs down for the everyday Target shopper.

  • Bush's aims to disrupt the hummus category

    KNOXVILLE, Tenn. -- One of America's biggest vegetable brands is looking to disrupt the hummus category with a DIY product called Hummus Made Easy.

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