In-Store Media

TORONTO -- Celebrity makeup artist Charlotte Tilbury is adding a fragrance to her beauty product portfolio.

Tilbury announced she is launching Scent of a Dream in August. Kate Moss has signed on to be the scent's beauty ambassador.

"I have been mixing my own Secret Scent for years and have been fascinated by the idea that one's perfume can attract others and also change the energy frequency of the people and environment around you," Tilbury said. "I believe consumers can use Scent of a Dream to create an emotional pathway."

NEW YORK -- Bazooka Candy Brands is leveraging the popularity of the upcoming Ice Age 5 film with an exclusive omnichannel program.

Bazooka Candy Brands will bring the program to life with an Ice Age: Collision Course-themed television commercial, retail display merchandising and online advertising campaign that will drive to a fun, online Ice Age-theme game, Candy Collision, at Candymania.com.

ST. LOUIS -- Leading kitty litter brand Tidy Cats is launching new and improved versions of its pets products with a little dose of feline humor.

ALEXANDRIA, Va. - The National Community Pharmacists Association on Tuesday announced its 2016 lineup of one-day seminars to help community pharmacy owners and front-end staff hone their merchandising and marketing skills, as well as a new sponsorship by Good Neighbor Pharmacy and AmerisourceBergen Drug Corporation to continue the Front-End Profit Building Seminars program.

Seattle cosmestics company Julep, which has sold exclusively online since its inception, is going brick-and-mortar by launching its products at Ulta Beauty stores. (Seattle Times)

Cardinal Health will introduce a number of new tools at this year’s Cardinal Health RBC that are designed to energize the front-end of an independent pharmacy’s footprint.

The ethnic category is perhaps now undergoing the most seismic changes it has experienced in the past 20 years.