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LAS VEGAS — The joint venture of Duracell and Powermat Technologies has announced its new product lineup.

CINCINNATI — Febreze is looking to eliminate tough odors and freshen the air in cars, the brand announced.

The Febreze car vent clip features a modern design that allows it to easily attach onto the air vent in the car, providing odor elimination and freshness while on the road. It also includes a unique membrane that allows the product to slowly release scented oils, though consumers can adjust the scent level via the scent intensity dial.

SEATTLE — A new lighter roast coffee from Starbucks has debuted at retail.

Starbucks said its new Starbucks Blonde Roast is designed to cater to coffee drinkers that prefer a lighter roast to the brewer's current portfolio of medium and dark roast coffees.

ROCHESTER, N.Y. — Kodak is looking to transform into a digital enterprise by going back to basics.

The company, which has been the subject of focus in the bankruptcy rumor mill, said it has implemented a new business structure that will increase productivity, reduce cost and allow it to deliver sustainable profitability and value to stakeholders. As part of the changes, Kodak has consolidated three units into two, which now are called the commercial segment and the consumer segment.

HOUSTON — Relaxation beverage brand Drank is set to roll out a new tropical blend.

The new Island Time relaxation beverage was created to help consumers stay calm and relax as the world may come to an end in 2012, Innovative Beverage Group Holdings CEO Peter Bianchi said.

"Consumers who want adventure and relaxation can still enjoy an active lifestyle while unwinding from their busy schedules. Island Time is a perfect new extension of the Drank family of products," Bianchi said.

WILTON, Conn. — The SVP and CFO of Pepsi Bottling Group is heading to Sun Products.

Sun Products, known for its laundry detergent, fabric softeners and other household products, announced that Al Drewes will join the company as EVP and CFO. In his role, Drewes will be responsible for all aspects of financial planning and accounting, tax, audit, treasury as well as IT, strategic planning, mergers and acquisitions for the company.

PLANO, Texas — Dr Pepper is embracing its originality in flavor and as a brand with the debut of its latest advertising campaign.

The brand launched its “Always One of a Kind” campaign, which includes a new commercial that celebrates people's individuality by having fans show off their own original expressions on t-shirts that describe what makes them unique. The commercial also features a cover of “I’ve Gotta Be Me,” which is performed by singer/songwriter and OneRepublic front man Ryan Tedder.

LAS VEGAS — Kodak is debuting its latest products, including two new cameras, at the 2012 Consumer Electronics Show in Las Vegas, despite rumors that the company will be seeking bankruptcy protection.