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Study: Online marketing drives 21% in-store sales lift
RESTON, Va. — Online marketing campaigns contributed to an in-store sales lift of 21%, according to an analysis of multiple consumer packaged goods online ad campaigns that was released Tuesday by ComScore and DunnhumbyUSA.
According to the report, 5-of-every-6 online campaigns generated a positive sales lift among exposed households. Approximately 70% of campaigns generated a double-digit sales lift, and more than 40% generated lifts of at least 30%.
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Pamela's Products announces launch of gluten-free Whenever Bars
UKIAH, Calif. — Gluten-free baking company Pamela's Products announced the launch of a new line of snack bars.
Whenever Bars are soft and chewy, gluten-free, whole-grain bars that are delicious, healthy and convenient, the company stated. Available in four flavors — oat blueberry lemon, oat cranberry almond, oat chocolate chip coconut and oat raisin walnut spice — the line will be available nationwide for an SRP of $4.99 per box, five bars per box, and also is available on Amazon.com.