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William Stiritz named Post Holdings CEO
ST. LOUIS — A few months after announcing the spinoff of its Post Foods business, Ralcorp Holdings has appointed a new leader for the cereal producer.
Ralcorp chairman William Stiritz will serve as CEO of Post Holdings. Stiritz also will serve as board chairman for Post Holdings, Ralcorp said.
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Doritos taps The Lonely Island for Super Bowl promo
PLANO, Texas — Doritos has kicked off its Crash the Super Bowl program with help from singing comedy trio The Lonely Island.
The program features a contest that encourages consumers to create a Super Bowl advertising spot for Doritos and will compete against both The Lonely Island and other consumers. If the ad scores No. 1 on the USA Today Ad Meter, its creator will win a $1 million bonus; however, if The Lonely Island Doritos ad scores No. 1 on the USA Today Ad Meter, Doritos will donate $1 million to the group's charity of choice.