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Consumables

  • Gatorade announces multiyear partnership with Heisman trophy winner

    CHICAGO — A Heisman trophy recipient and National Football League quarterback has inked a deal with an iconic sports drink brand.

  • Acosta acquires Griffin to form AMG Strategic Advisors

    JACKSONVILLE, Fla. — Acosta Sales and Marketing on Wednesday announced it has completed the acquisition of Griffin Strategic Advisors and will form a new business unit called AMG Strategic Advisors.

  • Safeway, Kraft food bank program yields almost 362,000 bags of groceries

    PLEASANTON, Calif. — Safeway and Kraft Foods on Thursday announced that their Help Us End Hunger (Every Bag Counts) food drive yielded nearly 362,000 bags of groceries for food banks and other hunger-relief centers throughout the United States.

    In addition to helping provide products for the food drive, Kraft Foods donated $420,000 to local food banks in Safeway's U.S. operating divisions.

  • Clorox introduces Ingredients Inside app, mobile website

    OAKLAND, Calif. — Clorox said it has launched a smartphone application and mobile website that will provide smartphone users access to information about ingredients used in its products.

  • SymphonyIRI breaks down the digital consumer with new analysis

    CHICAGO — SymphonyIRI Group on Tuesday unveiled its latest segmentation solution called DigitaLink, which leverages SymphonyIRI’s Consumer Network Panel, MarketPulse research and analytic capabilities to segment shoppers into unique profiles, enabling suppliers and retailers to better manage marketing efforts with online consumers.

  • The Juice by Energy-X makes debut

    LOS ANGELES — Pacific Shore Holdings has introduced its latest energy product.

    The Juice by Energy-X builds on the company's Energy-X brand with a one-of-a-kind energy mix can be added to almost any beverage. The product touts zero calories, no carbohydrates, is sugar-free, and is fortified with 70 mg of caffeine and nearly a full daily dose of vitamins B12, B6 and B3 (niacin) per serving, Pacific Shore Holdings said.

    For more information about the product and the Energy-X line, click here.

  • Sabra expands Garden Variety hummus line

    WHITE PLAINS, N.Y. — Sabra has added Southwest and Tuscan Herb hummus flavors to its portfolio.

    The flavors are part of the brand's Garden Variety line, the company said. Southwest hummus features corn, black beans and jalapeño peppers, while the Tuscan Herb combines red peppers, tomatoes, carrots and spinach with Sabra's smooth hummus.

    The new products will first appear on shelves in February and will be rolled out nationwide in coming months.

  • Report: Walgreens to be a feature sponsor for 'Celebrity Apprentice'

    NEW YORK — Walgreens will be a feature sponsor of the 2012 season of "The Celebrity Apprentice" — the season premiere airs Feb. 6 on NBC — according to a report published online Monday by TalkTVworld.com.

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