Consumables

CHARLOTTE, N.C. — MillerCoors has extended its partnerships with NASCAR and Penske Racing for two of MillerCoors' brands.

MillerCoors said Coors Light will continue to serve as the official beer of NASCAR. The brand started its official sponsorship with NASCAR in 2008 after a 14-year run as the primary sponsor of the No. 40 car. Meanwhile, Miller Lite will continue serving as the as the season-long primary sponsor of Penske Racing’s No. 2 Dodge, driven by driver Brad Keselowski, MillerCoors said.

NEW YORK — Peanut Butter & Co. and Stonyfield have teamed up for a month-long online promotion that encourages selected food bloggers to develop new breakfast recipes using peanut butter and yogurt.

PURCHASE, N.Y. — It seems that certain beverage brands owned by PepsiCo have gained a strong presence in the market and have greatly benefited their parent company.

PepsiCo announced that Diet Mountain Dew, Brisk and Starbucks ready-to-drink beverages each have garnered more than $1 billion in annual retail sales, expanding the company's portfolio of billion-dollar brands to 22. PepsiCo said it has doubled the size of its billion-dollar brand portfolio since 2000, adding five new billion-dollar brands in the past five years.

ST. LOUIS — Select 55 is rolling out smaller-sized cans and bottles at retailers nationwide.

New Select 55 Little Lights line include sleek 8-oz., 35-calorie cans, available in 12-packs; and 7-oz., 32-calorie clear glass bottles, available in six-packs.

CINCINNATI — In an effort to support its Children’s Safe Drinking Water program, Procter & Gamble is enlisting Facebook users to participate in the program's global efforts.

WAYNE, N.J. — A leader of the "As Seen on TV" consumer goods category has appointed a new EVP marketing.

Ideavillage Products said Jordan Stanley, a former executive at Y&R Worldwide, will serve as EVP marketing for the company, overseeing the company’s marketing and new product positioning efforts, as well as manage its Direct Response TV initiatives under Ideavillage CEO Anand “Andy” Khubani.

WILTON, Conn. — The North American manufacturer and marketer of fabric care and household care products has named its leader as the chairman of the board.

Jeffrey Ansell will begin serving as chairman of the board of Sun Products, effective immediately. Ansell succeeds Neil DeFeo, who will remain on the board as a nonexecutive director.

CINCINNATI — Fabric softener brand Bounce has teamed up with a hit Off-Broadway show to underscore the role of black clothing in a woman's wardrobe.

Through its partnership with "Love, Loss, and What I Wore," Bounce will engage women across the country in a conversation about what black clothing means to them and how it helps them to look and feel their best. The partnership is based on the idea that “nothing will ever be the new black,” a line said in the play.