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We are all the New General Market
In April, Drug Store News and Mack Elevation co-hosted the third annual New General Market Summit. The one-day thought leadership event examined the changing face of the American shopper — driven not only by the growth of multicultural and millennial consumers but also by the influence these consumers are having on all consumers — and how the best brands are able to connect on an emotional level, as well as build community and advocacy with an ever-more diverse consumer.
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ECRM acquires product discovery platform RangeMe
SOLON, Ohio and SAN FRANCISCO — Efficient Collaborative Retail Marketing has acquired a technology company that has been changing how retailers discover new suppliers.
The company on Tuesday announced the acquisition of RangeMe, which streamlines new product discovery in a way that ECRM said will complement the foundation it has laid in helping buyers discover new products and improve category planning effectiveness.