Dove intros Whole Body Deodorant range
Dove is expanding its deodorant roster with the launch of a new product line designed to deliver odor protection from head to toe.
New from the brand is the Whole Body Deodorant range, which helps absorb unwanted moisture and targets odor at the source, per the brand.
The line is formulated with vitamins B3 and E, is aluminum-free formula and offers 72-hour odor protection. It comes in two formats:
- Whole Body Deo Invisible Cream: a pH-balanced, serum-infused deodorant cream that contains lactic acid, and comes in unscented and coconut and vanilla fragrances; and
- Whole Body Deo Anti-Friction Stick: A 2-in-1 friction-fighting deodorant stick that can be used where chafing or odor is felt or experienced, and is available in a coconut and vanilla fragrance.
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“Less than 1% of the sweat that our bodies produce comes from the underarm. Sweat leads to odor—and often self-consciousness that may hold women back from everyday activities,” said Pranav Chandan, U.S. head of deodorants at Unilever. “Dove Whole Body Deodorants are designed to help women go about their days in confidence and comfort. With dermatologist approved formulas, Dove provides expert care for everywhere, without compromising on whole body odor protection.”
Dove’s new Whole Body Deodorant line, which is dermatologist-approved, is available for purchase at mass, food and drug retailers for an SRP of $11.99.
