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Beauty with a purpose: How brands are stepping up
According to a survey by New York-based Deloitte Global, purpose-driven products are selling three times faster, on average, than their competitors — here are beauty brands doing good and making sales.
KVD Vegan Beauty’s holiday launches feature a recycled palette
KVD Vegan Beauty’s holiday launches include a fully recyclable eyeshadow palette, shimmering eyeshadow sticks, vegan false eyelashes and several gift bundles.

CoverGirl’s Lash Blast Mascara goes clean

CoverGirl’s Lash Blast Clean Volume Mascara features a formula that is clean, sustainable, vegan and cruelty-free, the company said.
Rarekind adds shimmer, shine to eye makeup

Rarekind’s Ready to Crush eye shadow collection is available in five new shades — new rules, lucky punch, my match, straight and hit.
Reina Rebelde expands into Walmart with exclusive collection

Reina Rebelde is launching into more than 350 Walmart locations with an exclusive assortment of products, and a collection highlighting Día de Los Muertos.
Revlon drops ’80s-inspired Wonder Woman collection

The Revlon x Wonder Woman 1984 collection, inspired by the film, features an array of products emblazoned with the heroine’s iconic logo.
KVD Vegan Beauty shakes up eye shadow priming

KVD Vegan Beauty’s Shake Vegan Eyeshadow Primer is a liquid primer that goes on clear for true color and wear of any eyeshadow.
Urban Decay rolls out new Naked Palette, Global Citizens

Urban Decay launched its Naked Ultraviolet Palette and welcomed Normani, G.E.M and Camila Mendes as Global Citizens.
Marc Jacobs’ At Lash’d Mascara boosts lash length, definition

Marc Jacobs Beauty At Lash’d Lengthening and Curling Mascara features a vegan formula with such lash conditioners as biotin peptide, provitamin b5 and plant waxes.
Sugary Cosmetics' latest collection offers ice cream-inspired looks

Sugary Cosmetics’ Sugar Scoops Ice Cream collection was inspired by the ice cream parlor experience, the company said.

Beauty with a purpose: How brands are stepping up

KVD Vegan Beauty’s holiday launches feature a recycled palette

CoverGirl’s Lash Blast Mascara goes clean

Rarekind adds shimmer, shine to eye makeup

Reina Rebelde expands into Walmart with exclusive collection

Revlon drops ’80s-inspired Wonder Woman collection

KVD Vegan Beauty shakes up eye shadow priming

Urban Decay rolls out new Naked Palette, Global Citizens

Marc Jacobs’ At Lash’d Mascara boosts lash length, definition

Sugary Cosmetics' latest collection offers ice cream-inspired looks