Face

The hottest beauty trends may be natural products, personalized marketing, brands with consumer-aligned values and new technological tools, according to Mintel’s Global Trends report for 2018.

The Beauty in Real Life campaign will highlight a diverse group of real women showcasing their beauty on their own terms through “real-life” moments, the company said.

Target will be adding Coloured Raine, EveryHue Beauty, Haley’s Beauty, Hue Noir, The Lip Bar, Makeup Geek, Reina Rebelde and Violet Voss to its beauty aisle.

The Artistry Virtual Beauty app will feature over 150 makeup SKU’s and personalized skin care product recommendations.

Several items in the 70 piece collection, such as the Boogie Down Bronze and Livin’ the Highlight, are inspired by the singer's career.

The baking soda acne cleansing foam is formulated combination skin and gently removes daily surface dirt and oil without stripping skin of its moisture, the company said.

The in-app offerings from Eylure will feature 10 lashes from influencer curated collections and its top-selling lines.

The nine-SKU line of natural products spans the personal care category from lip balm to shampoo, beard oil and under-eye moisturizer.