Face

Each of the three limited-edition cleansing sets has been built and customized to address common skin care concerns, the company said.  

Standing out in a crowd.

That is pretty difficult when it comes to the natural products segment among HBC brands. With the category growing at steady double-digit rates for at least the last five years, a large number of suppliers have entered the market, all hoping to grab their fair share of this burgeoning segment.

NYX Professional Makeup has announced the launch of a new collection that emerged from a collaboration with My/Mo Mochi Ice Cream. The Love You So Mochi line is to feature a line of eyeshadow and highlighter palettes inspired by the Japanese snack of mochi.

"The Love You So Mochi collection is a fun treat for the senses and unlike anything we have ever released, featuring soft, pillow-like textures," Joyce Kim, VP of product development at NYX Professional Makeup, said. 

Estée Lauder has announced that it will be expanding its relationship with Perfect Corp.,-owned YouCam Makeup. Previously the two companies collaborated by allowing consumers to virtually try on shades of lipstick in real-time through an app.

NYX Professional Makeup is venturing into the world of virtual reality with the help of Samsung Electronics America. The two companies have announced their collaboration in bringing virtual reality makeup tutorials to consumers, through Samsung Gear VR.

MAC Cosmetics is letting its shoppers swatch lipsticks and eye shadow in-store as easily as they can take a selfie. Through a partnership with augmented reality technology-provider ModiFace, the beauty brand recently launched the Virtual MACover — an AR-powered virtual try-on mirror — to its stores.