Face

CoverGirl has tapped 69-year old mode and dietitian, Maye Musk to front the brand’s COVERGIRL + Olay Simply Ageless Collection. The company relaunched the products back in Jan. 2016, which feature the COVERGIRL + Olay Simply Ageless Anti-Aging Foundation Primer, 3-in-1 Liquid Foundation and the Simply Ageless Instant Wrinkle Defying Foundation.

SinfulColors is expanding to color cosmetics with a new 18-piece face and eye collection that can be previewed exclusively on Amazon on Nov.16. The New York-based beauty company also named actress and singer, Vanessa Hudgens as Global Color Collaborator. In this new role the "So You Think You Can Dance" judge will star in the brand’s beauty campaigns, help develop trend collections under the SinfulColors name and launch her first collection in 2018. 

Estée Lauder, the New York-based company is fully embracing technology with a new launch in collaboration with the Google Assistant on Google Home. The beauty brand has announced that beginning in December the “Estée Lauder Nighttime Expert” app will be available to offer personalized skincare solutions and beauty techniques through a voice-activated system on the device.

TORONTO — MAC Cosmetics is leaping into the future with ModiFace. The company has announced the launch of a new Augmented Reality try-on mirror, allowing a curated set of MAC shades and looks to be tried on by a user instantly. The mirror is powered by ModiFace’s facial and 3D video makeup rendering technology, which provides a full 3D video of realistic makeup looks under any lighting condition.

CINCINNATI — Procter & Gambled owned Puffs, is doing its part to ensure customers are choosing responsibly sourced facial tissue products. The company has strengthened its commitment to responsible forestry management by earning the Forest Stewardship Council (FSC) certification. The company also has partnered with the Rainforest Alliance, and will begin using this certified labeling on all tissue products. 

NEW YORK — Perfect Corp., the company behind the YouCam Makeup app, now has a natural beauty brand within its portfolio. It has been announced that 100% Pure Cosmetics – a brand that specializes in creating organic skin care products, free of harmful toxins; will be partnering with the AR-powered company to bring consumers livestreamed beauty broadcasts and virtual in-app try ons. 

NEW YORK — Shiseido has announced that its subsidiary company, Shiseido Americas has acquired Giaran. A data company with technology in artificial intelligence platforms that will allow the company to transform the consumer experience by taking personalized beauty to the next level.

TORONTO — Bobbi Brown Cosmetics is partnering with beauty-focused augmented reality technology provider ModiFace. The Estée Lauder-owned brand’s new AR-powered e-commerce site will allow consumers to virtually try on some of the most popular and in-demand products.