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Drug stores experiment with As Seen On TV items
As Seen On TV products have gained valuable shelf space at drug chains, becoming a formidable department instead of just an item-driven business.
Its evolution is thanks to industry leaders Telebrands, Ontel, IdeaVillage (each individually owned by one of three Khubani brothers) and Allstar Products Group. Together they account for a significant portion of sales for the category whose customers are early adopters and seek new, innovative and value-driven products.
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Mopping up
AURORA, Colo. — Consumers have found a soft spot for hardwood floor mops as concerns about indoor air quality, rising asthma rates among children and a desire for convenience has swept widespread interest in the fledgling category.
Picking up on the trend is Bona US with its Hardwood Floor Mop Motion ($49.99). Next up, and a likely target for drug chains, is its lower- priced Bona Hardwood Floor Mop Curve ($29.99). The mop features an on-board reservoir specifically formulated for hardwood floors and cleans hard-to-reach areas, such as under couches and tables.