General Merchandise

MINNEAPOLIS — Responding to customer feedback, Procter & Gamble announced that it has improved its Pampers Cruisers diaper line to include improved softness, a 20% longer absorbent patch and new "Sesame Street" designs.

"We are really excited to offer these new and improved diapers," said Tricia Higgins for Pampers external relations. "We have listened to what parents really like about our diapers and responded by adding those features, such as the softness from Swaddlers, to our Cruisers diapers, which are available in sizes 3 and 4."

SAN ANTONIO — H-E-B on Tuesday signed celebrity Jennette McCurdy, co-star of Nickelodeon’s iCarly, to star in its new Gear Up for Back-to-School ad campaign. The campaign launches July 13 and runs through Aug. 31.

MISSISSAUGA, Ontario — PepsiCo Beverages Canada has introduced the 7UP EcoGreen bottle, Canada's — and North America's — first soft drink bottle made from 100% recycled polyethylene terephthalate, or PET, plastic, the company reported Wednesday.

HACKETTSTOWN, N.J. — Mars Chocolate North America announced that it is commemorating the final mission of Space Shuttle Atlantis by providing the crew — as well as NASA personnel at both launch control at Kennedy Space Center in Cape Canaveral and mission control at Johnson Space Center in Houston — with personalized versions of its M&M’S brand candy. 

MASON, Ohio — P&G has expanded its IAMS pet food line with the addition of Sensitive Naturals and Simple and Natural recipes to its IAMS Healthy Naturals collection. IAMS Healthy Naturals was launched in 2007 and includes four recipes for dogs and three for cats.

SUNBURY, Pa. — Weis Markets announced it has lowered the prices on 1,600 staple items and that it will freeze these new lower prices for 90 days through Oct. 8. It is the company's seventh 90-day price freeze program over the past two and a half years.

CINCINNATI — Febreze officially has launched a new campaign that features real people participating in live scent experiments.

The air freshener brand's Breathe Happy campaign shows consumers' reactions to odor scenarios and the "air transformation" that Febreze provides, the company said.

NEW YORK — Discovery Communications recently announced the launch of a line of branded Discovery Fit & Health consumer products designed to provide proactive health and fitness lifestyle solutions for health-conscious consumers.