General Merchandise

SCOTTSDALE, Ariz. -- Premium laundry detergent brand Persil ProClean is shaking up the laundry category with the release of a digital campaign celebrating the most discerning critics of clean laundry: cats.

MONTVALE, N.J. -- Popular natural baby brand Sprout Foods has launched clear pouches for its line of organic baby food.

The updated line features existing Sprout Organic Baby Food flavors in a transparent pouch so parents can see what's inside the pouch.

SAN FRANCISCO -- H2O+ Beauty is launching a collection of holiday gift sets featuring the brand's new packaging and best-selling formulations from a recent relaunch.

H2O+ Beauty says the new holiday offerings are inspired by the brand's innovative beginnings and combine pure water with the latest advances in skin technology, resulting in performance-based formulas made without parabens, mineral oils or phthalates.

The packaging has also been revamped, reflecting a more modern look and feel that hearkens to the brand's water-based heritage.

LOS ANGELES -- Popular prenatal brand WavHello has just launched its first product in the infant category: SoundBub.

This Bluetooth enabled speaker and soother is designed to be a portable aid for active parents and a companion for little ones. 

"SoundBub takes the brand beyond pregnancy and is another resource that families can use not only to encourage sleep but to bond with their children at all stages," said WavHello co-founder Matt von Waaden.

NEW YORK – Nielsen on Thursday announced that it will for the first time open its consumer packaged goods data and insights to third-party analytic companies on a historic and broad scale, with the launch of the Nielsen Connected Partner Program.

The move enables Connected Partner companies and Nielsen clients to find each other and collaborate in an open ecosystem, freeing them from common barriers to connecting applications and data sets at scale.

Digital engagement is an integral part of CVS Health’s growth strategy, and for good reason. The digital customer at CVS spends 4.5 times more and engages with the CVS brand six times more than non-digital customers do.

(To download Special Report: Double Down on Health, click here.)