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General Merchandise

  • Driving customer engagement with digital

    Digital engagement is an integral part of CVS Health’s growth strategy, and for good reason. The digital customer at CVS spends 4.5 times more and engages with the CVS brand six times more than non-digital customers do.

    (To download Special Report: Double Down on Health, click here.)

  • Merchandising ‘Better Health Made Easy’

    Two years ago, CVS Pharmacy made the bold decision to walk away from tobacco. It was the right move for a lot of reasons, but the fact remained: There was a $2 billion sales hole that needed to be plugged.

    (To download Special Report: Double Down on Health, click here.)

  • Bounty launches 'messy' campaign with Kristin Cavallari

    CINCINNATI -- Bounty paper towels has teamed up with mother, designer and author Kristin Cavallari to share some fuss-free ways to clean up life's inevitable messes.

  • Blueair launches line of connected air purifiers

    CHICAGO -- A new series of classic air purifiers featuring iFi-enabled cloud connectivity is hitting store shelves.

    Arriving in tandem with National Indoor Air Quality Awareness Month, Blueair says its new Classic purifiers deliver a 20% boost in clean air delivery, a sleeker profile and quieter performance.

  • Honeywell debuts air cleaner with washable filter

    MARLBOROUGH, Mass. -- Honeywell has created a new air cleaner that offers a solution for consumers' indoor air quality issues, in a smaller package. 

    A smaller version of the popular Honeywell AirGenius 4 Tower Air Cleaner, the Compact AirGenius 4 provides the same performance for rooms up to 150 sq. ft., removing up to 99.9% of airborne pollutants, as small as 0.3 microns, from the air that passes through its filter. 

  • MOM’s Organic Market is not a typical grocery store chain

    MOM’s Organic Market started as a produce delivery company based out of the founder’s mother’s garage and has grown into a 16-store grocery chain.  
     
  • Charmin gives consumers the power to choose responsibly sourced toilet paper

    CINCINNATI -- Leading tissue brand Charmin is making it easier for shoppers to buy their paper products from responsibly managed sources.

  • Unstopables debuts social media blitz featuring Tituss Burgess

    CINCINNATI -- Laundry scent brand Unstopables is launching a new digital campaign designed for consumers looking for a new way to freshen their wash.

    The campaign features Emmy Award-nominated actor Tituss Burgess sharing his secret to long-lasting freshness: Unstopables In-Wash Scent Boosters, beads that add a fresh scent to every load of laundry. 

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