General Merchandise

NEW YORK -- British consumer goods company Better All Round has launched its innovative, round paper towels in the United States.

Now available at Target stores, Ora paper towels offer a compact, cone-shaped stacking system with no cardboard inner tube. Ora is also the first round-shaped paper towel that offers a one-hand grab and guarantees no tearing, unraveling or waste.

ATLANTA -- Rubbermaid has introduced a new line of food storage containers that are designed to accommodate today's busy, modern lifestyle.

Rubbermaid says its new BRILLIANCE containers are 100% leak-proof, made of stain resistant material and feature a modular, stackable design for exceptional organization in the refrigerator.

LOS ANGELES -- Mega Tiny Corp has unveiled PowerBulb, the world's first LED light bulb that integrates USB charging anywhere in the home, office or hotel.

PowerBulb harnesses the power of the light bulb to charge mobile devices. Simply place PowerBulb into a lamp, turn on the lamp, attach a USB charging cable, and then connect the devices.

CHICAGO - SPINS on Thursday announced a partnership with Shelvspace, a provider of cloud-based sales technology for the consumer packaged goods industry, that will provide suppliers and their retail partners a better way to manage execution at the store shelf and prevent common issues such as out-of-stocks or poor displays.

SCOTTSDALE, Ariz. -- Premium laundry detergent brand Persil ProClean is shaking up the laundry category with the release of a digital campaign celebrating the most discerning critics of clean laundry: cats.

MONTVALE, N.J. -- Popular natural baby brand Sprout Foods has launched clear pouches for its line of organic baby food.

The updated line features existing Sprout Organic Baby Food flavors in a transparent pouch so parents can see what's inside the pouch.

SAN FRANCISCO -- H2O+ Beauty is launching a collection of holiday gift sets featuring the brand's new packaging and best-selling formulations from a recent relaunch.

H2O+ Beauty says the new holiday offerings are inspired by the brand's innovative beginnings and combine pure water with the latest advances in skin technology, resulting in performance-based formulas made without parabens, mineral oils or phthalates.

The packaging has also been revamped, reflecting a more modern look and feel that hearkens to the brand's water-based heritage.