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General Merchandise

  • IRI, Clavis Insight pair on 'why behind the e-buy' analysis

    CHICAGO — IRI is continuing its e-commerce momentum through an alliance with Clavis Insight, a provider of digital shelf analysis, insights and analytics for consumer products manufacturers, the data analytics company announced Monday. The alliance means consumer packaged goods marketers will be able to track and assess a brand’s holistic online and offline performance in one place, to identify and capitalize on rapidly emerging e-commerce growth opportunities and maximize omnichannel sales and market share.


  • Lemi Shine unveils new look for 2017

    AUSTIN, Texas — Lemi Shine, the nontoxic household cleaning products line powered by natural citric extracts and no harsh chemicals, is shaking things up for 2017.

    The brand has completely overhauled its brand packaging. In an effort to better speak to its core consumer, the 22-year-old brand says it simplified and streamlined the packaging while differentiating itself from competitors on the shelf.

    The new product packaging hits the shelves this month, with a complete debut of the packaging by February. 

     

  • Mars helps cat lovers avoid holiday 'cat-astrophes'

    FRANKLIN, Tenn. – Mars pet brand Temptations  is launching a fun campaign to urge cat owners to tame their feline's holiday spirit with a little help from the brand’s cat treats.

  • Paperchase to launch holiday ‘pop-up’ stores in U.S.

    AUSTIN, Texas -- British greeting card and stationery retailer Paperchase plans to open its first pop-ups in the U.S. market just in time for Christmas.

    Paperchase is famous in London for its distinctive Holiday collections, which will be showcased in the five pop-up stores. 

    The Paperchase pop-up stores will be located across the U.S.:

  • Febreze unveils funny Christmas campaign with Doug E. Fresh

    CINCINNATI -- Febreze is taking an old-school approach to its holiday marketing by releasing the second installment of “The #12Stinks of Christmas" with iconic hip-hop artist Doug E. Fresh.

  • U.K. greeting card retailer to drop anchor in the U.S.
    Watch out Hallmark. A popular British greeting card  and stationery brand has designs on the U.S. market.
     
    Paperchase is planning to open two freestanding stores in the United States next year, both in Chicago, The Telegraph reported.  

  • Ora paper towels offer U.S. consumers a new way to clean up

    NEW YORK -- British consumer goods company Better All Round has launched its innovative, round paper towels in the United States.

    Now available at Target stores, Ora paper towels offer a compact, cone-shaped stacking system with no cardboard inner tube. Ora is also the first round-shaped paper towel that offers a one-hand grab and guarantees no tearing, unraveling or waste.

  • The world's first LED light bulb with dual USB charging is here

    LOS ANGELES -- Mega Tiny Corp has unveiled PowerBulb, the world's first LED light bulb that integrates USB charging anywhere in the home, office or hotel.

    PowerBulb harnesses the power of the light bulb to charge mobile devices. Simply place PowerBulb into a lamp, turn on the lamp, attach a USB charging cable, and then connect the devices.

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