General Merchandise

CINCINNATI — Procter & Gamble’s Mr. Clean brand, which has been named the official cleaner of Super Bowl LI, will be making its Super Bowl debut with a new 30-second commercial during the third quarter of the game on Feb. 5.

CINCINNATI — George native Mike Jackson was selected #TheNextMrClean, filling in for Mr. White during his extended vacation.

Procter & Gamble selected Jackson for his “innovative and creative take on Mr. Clean’s jingle, his strength, bald head and willingness to tackle any mess.” Jackson takes home $20,000, as well as a large supply of Magic Erasers. He starred in a production of the 2017 limited-edition Mr. Clean calendar.

NEW YORK  — Since the inaugural launch of the Nielsen Connected Partner Program, Nielsen has shown early success with its open ecosystem of third-party partners. On Thursday, Nielsen announced an expansion of its Connected Partner Program member roster to include retail-focused companies such as: 1010data, ciValue, Neogrid, Clear Demand, and RangeMe.

VR. AR. AI… Oh my.

There is no question how much technology is changing not only the way retailers and brands engage consumers during the pre, during and post phases of the shopping experience, and reshaping the path to purchase, but also how brands bring new innovation to the market and rethink how products are merchandised online and in store.

Below, DSN outlines the big trends, predictions and critical issues that will make the news in 2017 and beyond.

1. VR takes over

PARSIPPANY, N.J. — Air Wick is launching a new product that promises to eliminate red faces or embarrassed looks after trips to the bathroom.

The company's new V.I.Poo bathroom spray traps unpleasant smells in the toilet bowl and releases a pleasant fragrance to help leave the bathroom smelling better than before.

CHARLOTTE, N.C. — Hoover is launching a new vacuum for consumers looking to keep floors tidy in-between cleans.

The new Hoover LiNX Signature Cordless Vacuum is lightweight and low-profile, which aims to make cleaning under and around furniture effortless. Using the power of WindTunnel Technology, the unit quickly sweeps away dirt, dust and pet hair. The multi-floor powered brush roll, with intuitively designed fingertip controls allows you to easily move across hard flooring, area rugs and carpets at the push of a button.

FORT COLLINS, Colo. — Popular mobile products brand OtterBox is introducing accessories that further enable consumers' increasingly on-the-go lifestyles.

The company is launching OtterBox Earphones and Bluetooth Earphones, both with custom-fit by DECIBULLZ.

ORANGE COUNTY, Calif. -- The No. 1 selling mobile battery case brand in the U.S. has unveiled new products designed for the multitasking consumer. 

Mophie will launch a Juice Pack air case for iPhone 7 and  Juice Pack air case for iPhone 7 Plus. More than just extra battery power and reliable protection, these latest models are accompanied by a range of new features, including wireless charging.