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IRI, Experian establish better marketing ROI through partnership
CHICAGO — IRI on Monday partnered with Experian on a initiative designed to drive a better return on advertising spend for marketers and improve shopping experiences.
The joint effort enables marketers to leverage IRI ProScores, an audience targeting solution built from household purchase data. As part of the agreement, Experian’s clients will have direct access to IRI ProScores.
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Slew of healthcare companies named tops for executive women
NEW YORK — A host of drug store industry-related companies were named to the 2017 National Association for Female Executives Top Companies for Executive Women. In alphabetical order, these companies, among the 60 named to the list, include Abbott Labs, Cardinal Health, Colgate Palmolive, Eli Lilly, General Mills, Johnson & Johnson, Kellogg, L’Orèal, Merck, Procter & Gamble, Roche, Target and Walmart.