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Air Wick intros new Freshmatic look, Pure reduced water formula
PARSIPPANY, N.J. — Reckitt Benckiser’s Air Wick brand is bringing two new products in time for spring cleaning. The brand introduced a new look for its Freshmatic automatic spray device, as well as Air Wick Pure, an aerosol formula that it says can deliver nine times more fragrances with less water than its traditional 8-oz. aerosols.