With men ready to spend on personal care products, retailers and suppliers are hoping to further expand the market with skin care offerings and innovation around facial hair maintenance.
Creme of Nature’s Aloe & Black Castor Oil collection aims to restore hair from the damaging effects of moisture loss, heat styling and excessive manipulation, the company said.
Eva NYC’s Deeptox Exfoliating Salt Scrub Shampo aims to exfoliate away residue and impurities in order to leave a healthy scalp foundation, the company said.