A legacy brand broadening its basePrell looks to build upon its heritage while also catering to the current customer base and expanding to new audiences. Walmart enhances Beauty Virtual Try-On featureNearly 500 hair color products from such brands as Madison Reed, Revlon and Wella are available on Walmart’s iOS app. V&Co Beauty’s hair care line rolls out to major retailers V&Co Beauty’s peptide-infused hair care line comes in four shampoo and conditioner options—Wavy, Straight, Curly and Thickening. Garnier aims to reverse hair damage via Fructis Hair Filler collection Consisting of three collections, Garnier is rolling out the launches with a campaign starring TikTok personality Charli D’Amelio. Social media rewrites hair care rules Content creators are firing up hair care sales and retailers must be ready. Hairitage’s Damage Recovery line addresses reparative hair care concerns The line contains a proprietary restorative complex that helps strengthen strands and mend bonds, the company said. Kristin Ess’ Softening Collection caters to over processed, dry tresses The brand’s new Softening Collection offers four new products that not only wash but hydrate and help style strands that may otherwise be over-processed, dry or dull. Briogeo launches at Cosmo Prof locations Through this partnership, Briogeo plans to connect with more stylists in the Cosmo Prof network by rolling out salon-specific education programs. L’Oréal Paris Elvive’s Hyaluron + Plump makes exclusive Walmart debut The Hyaluron + Plump collection is infused with hyaluronic acid and salicylic acid to help remove residue from hair and hydrate the ends. Canviiy achieves 6K store milestone following Walgreens expansion Canviiy is now available at more than 6,000 retail stores following its recent Walgreens rollout. First Previous 8 9 10 11 12 Next Last
