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Latest GMDC white paper projects bullish self care market
COLORADO SPRINGS, Colo. - According to new research released Tuesday by the Global Market Development Center, self care is being fueled by a number of factors, including a shortage of primary care physicians and increasing costs throughout the entire value stream of today's health care system. Already, eight in 10 consumers prefer using OTC self-treatments before visiting a health care professional in an effort to reduce personal expense and frequent clinics and physician's offices less often.