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Dribble to Stop Diabetes unites NBA with American Diabetes Association, Sanofi-Aventis
NEW YORK — The National Basketball Association, the Women's National Basketball Association and the NBA Development League are at the forefront of a new campaign that seeks to raise awareness about diabetes prevention.
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P&G extends Have You Tried This Yet? campaign to reach Hispanic consumers
CINCINNATI — Procter & Gamble is extending its Have You Tried This Yet? campaign through a partnership with the League of United Latin American Citizens.
Have You Tried This Yet? (¿Ya Probaste Esto?) will be supported through Entre Comadres, a multibrand platform created as a partnership between P&G and LULAC, one of the largest, national nonprofit Hispanic organizations. P&G will implement posters and product samples at participating laundromats and check cashing centers in select locations throughout Los Angeles, Dallas and Houston.