In this Issue

AMERICAN FORK, Utah — In preparation for this year’s summer Olympics, KT Health added official partnerships with six U.S. Olympic national governing bodies — USA Cycling, USA Gymnastics, USA Track & Field, USA Triathlon, USA Rugby and USA Wrestling — bringing the total to seven when including its partnership with U.S. Soccer that began in 2014.

The confluence of two trends — products for textured hair and natural formulas — has put a lift in hair care sales. With the exception of styling products and hair colors, all other hair care categories are showing sales that are on the upswing. While some of that positive traction comes from new launches, a great deal is attributed to fresh merchandising and marketing campaigns.

As shoppers look for healthier alternatives to traditional soft drinks, the U.S. bottled water category is reaching new heights, according to Mintel. New data revealed that sales of bottled water increased 6.4% to more than $15 billion in 2015. Mintel said that it expects sales to continue growing through 2020, with projected sales growth of 34.7% for the category, including an astonishing 75.1% growth estimate for the sparkling/mineral water/seltzer segment.

WOONSOCKET, R.I. — Recently, CVS has been highlighting its exclusive line Enlite Super Face and Flawless Body. The collection reflects the industry’s efforts to offer consumers something the competition doesn’t have. In this case, the items are formulas not often found in mass retail.

RONKONKOMA, N.Y. — Piping Rock Health Products is taking advantage of what is fast becoming a piping hot aromatherapy line with a recently announced expansion that adds 15 new products.

After a hiccup in the iron supplement production chain last year, iron is looking solid for a resurgence in sales. Such brands as Feosol, powered by Meda Consumer, are ramping up messaging to such traditional target markets as young women with heavy menstruation, pregnant women and the aging population, all consumer bases who may need to supplement their diets with iron.

FLORHAM PARK, N.J. — Hisamitsu America recently launched a new Salonpas Pain Relieving Patch, featuring a latex-free patch with beige stretchable fabric with rounder corners, larger size patches, enhanced adhesion, peel resistance and improved effectiveness.

There are ample opportunities for up-and-coming cosmetics lines to squeeze onto mass walls as the industry awaits the transition of several lines from Procter & Gamble to Coty, along with the final verdict on whether or not Revlon is on the block.