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Innovative flavors add sparkle to bottled waters
As shoppers look for healthier alternatives to traditional soft drinks, the U.S. bottled water category is reaching new heights, according to Mintel. New data revealed that sales of bottled water increased 6.4% to more than $15 billion in 2015. Mintel said that it expects sales to continue growing through 2020, with projected sales growth of 34.7% for the category, including an astonishing 75.1% growth estimate for the sparkling/mineral water/seltzer segment.
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CVS brand formulated for differentiation
WOONSOCKET, R.I. — Recently, CVS has been highlighting its exclusive line Enlite Super Face and Flawless Body. The collection reflects the industry’s efforts to offer consumers something the competition doesn’t have. In this case, the items are formulas not often found in mass retail.