In this Issue

FAIRFIELD, Calif. — Jelly Belly brought its reputation for delicious flavors and high quality to the organic snack category with the launch of Organic Jelly Beans in 10 assorted fruit flavors and five sour flavors, as well as Organic Fruit Flavored Snacks. Organic Fruit Flavored Snacks now are available in bags with a mix of six fruit flavors. The line includes a rainforest animal design packaged in boxes with six individual serving-size bags.

A slowdown in the once revved-up anti-aging segment in the skin care category has brands and retailers looking for more fertile options.

Mass market health buyers seeking to sniff out the latest niche opportunity in the vitamins, minerals and supplements aisle may need to look no further than the tip of their nose. Aromatherapy is becoming hot within mass now, as evidenced by the number of players who have entered the market. For example, EO Products recently announced a partnership between its Everyone line of personal care products and Target that brings Everyone Aromatherapy products to more than 1,500 Target locations.

NORCROSS, Ga. — Hibiclens, an antimicrobial cleanser recommended for use before surgery to help reduce surgical site infections, MRSA or a Staphylococcus infection, is a perfect example of how pharmacists can help transition patients from hospital to home.

(Click here to view the full Category Review.)

Niche products like external analgesics, both creams and patches, continue to represent significant incremental value to the overall pain-relieving category. According to the latest IRI figures, sales of external analgesics were up 8.6% to $560.2 million for the 52 weeks ended March 20 across total U.S. multi-outlets.

Randy Edeker, president, CEO and chairman of Hy-Vee presents Martin Otto, chief merchant and CFO of H-E-B, with the gavel for the chairmanship of NACDS.