New Products

BURBANK, Calif. — Pleasant Kids announced on Thursday that it will enter into the water enhancer industry and is working with a national lab to create a new line of liquid, flavored water enhancers.

PEPPERELL, Mass.  —  A new measuring tool will allow users to effortlessly measure portions of food to help with health needs that range from weight management for those trying to shed a few pounds to blood-sugar control for diabetics.

NEWPORT BEACH, Calif. — Many women may think that facial stubble on her guy is sexy but that same stubble can also wreak havoc on her skin. Enter The Soft Goat.

This new men’s grooming tool utilizes a hypoallergenic pad to dull sharp edges of facial hair left behind by trimming and shaving. The result: Sexy stubble that is soft to the touch.

SILVER SPRING, Md. — The Food and Drug Administration has approved a new drug for treating a rare and aggressive type of blood cancer, the agency said Wednesday.

The FDA announced the approval of Imbruvica (ibrutinib), marketed by Pharmacyclics and Johnson & Johnson, for treating mantle cell lymphoma, or MCL. MCL is a rare form of non-Hodgkin lymphoma and represents about 6% of all non-Hodgkin lymphoma cases in the United States. Millennium Pharmaceuticals' Velcade (bortezomib) and Celgene's Revlimid (lenalidomide) are also approved for treating MCL.

DALLAS — MopTop Hair Care has developed its first Curly Hair Custard, which is available in southern region Whole Foods and salons.

Watsonville, Calif. — Nordic Naturals on Monday introduced Nordic Probiotic, an allergen-free probiotic that contains no dairy, wheat, gluten, corn or soy. Packaged in 60-count bottles, the vegetarian capsules can be used by everyone, including individuals with digestive issues or food sensitivities, the company suggested. Nordic Probiotic is 100% vegetarian and non-GMO.

“This is important for 20% of Americans who experience some type of digestive discomfort regularly,” Keri Marshall, chief medical officer for Nordic Naturals said.

ATLANTA — A new product for gift wrapping is designed to save both time and trees.

Atlanta entrepreneur Ashley Edmonds has created Lilywrap, a reusable wrapping that mimics the look and feel of traditional wrapping paper, including the bow, using patent-pending stretching fabric wrap.

MONACO — Del Monte is partnering with SodaStream International to produce a series of new flavors for the carbonation machine maker, the two companies said Tuesday.

The portfolio of Del Monte-branded syrups include tropical, Caribbean and orange flavors.

"Del Monte is excited to partner with SodaStream as we enter the category of homemade sparkling drinks," Del Monte EA VP food operations Frans Van Melis said. "We are delighted that our consumers will be able to experience our high-quality brand in a fun, new, innovative way."