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Boldface Group inks fragrance license with Mario Lopez
LOS ANGELES — Celebrity beauty licensing company Boldface Group has announced that its operating subsidiary, Boldface Licensing + Branding, has signed celebrity Mario Lopez in the fragrance category.
The license includes scented ancillary products, such as deodorant, aftershave, shave cream, bath gel, body wash, body sprays, body lotions and body creams.
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Lay's turns to consumers to select new potato chip flavor
PLANO, Texas — Lay's is celebrating its 75-year anniversary by launching the "Do Us A Flavor" contest, which invites fans to submit their potato chip flavor ideas for the chance to win a grand prize of $1 million or 1% of their flavor's 2013 net sales, whichever is higher.