OTC Pain

WAUKESHA, Wis.— Hamacher Resource Group on Tuesday announced the completion of its semiannual update to its taxonomy system for health, beauty and wellness, home health care and general merchandise products with notable adjustments to reflect industry changes.

The September 2017 Fine Lines updates include the move of motion sickness and vertigo products from Pain Relief to a new subcategory “nausea and motion sickness” in Digestive Health.

MINNEAPOLIS — rThe price wars among the nation's leading retailers has taken a new turn just ahead of the critical holiday selling season.

On Friday, Target revealed in a blog post on its website that it had lowered prices on "thousands" of items, from cereal and paper towels to baby formula, razors, bath tissue and more. The discounter said the move would help end shoppers' uncertainty over the timing of discounts on certain products, and make for "more consistent savings."

SAN DIEGO, Calif.  — “We all love predictability and feel stress during moments of change and disruption. But the future is about expanding in our intangible leadership skills so we can better manage the changing environment. There has been too much change in too short of time. Tomorrow is all about how you think, not just what you know. We must all expand our capacity. Amazon has disrupted everyone’s journey, and we must change along with it.”

Formed in 2014, Foundation Consumer Healthcare is bringing both venerable OTC products and new opportunities to market, Steve Howard, the company’s chief marketing officer, told Drug Store News. The following is an excerpt of Drug Store News’ interview with Howard heading into NACDS Total Store Expo.

Aging baby boomers have been a prime market for OTC analgesics, but the oldest members of society don’t have a monopoly on aches and pains. A new marketing campaign for Prestige Brands’ Anacin seeks to address this fact by aiming squarely at the millennial generation.

CHICAGO — J.A.R. Laboratories on Tuesday announced the results of a trial comparing its OTC LidoPatch (lidocaine 3.6%, menthol 1.25%), prescription (Rx) (lidocaine 5%) and placebo in patients who suffer from arthritis and back pain.

ASHEVILLE, N.C. — Avadim Technologies on Tuesday introduced its newest topical therapy, Theraworx Relief, a fast-absorbing foam or spray that can be applied daily to prevent muscle cramps and spasms, or as needed to release a cramp quickly and reduce muscle soreness.