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Personal Care

  • Schmidt’s Naturals launches in Kroger stores, expands Whole Foods distribution

    PORTLAND, Ore. — Natural deodorant maker Schmidt’s Naturals is growing its distribution. The company on Thursday announced that its products would be hitting shelves in Kroger banner stores and that it would be expanding into all U.S. Whole Foods Market locations.

  • Axe kicks off Find Your Magic initiative

    ENGLEWOOD CLIFFS, N.J. — Unilever’s Axe Brand on Tuesday rolled out its new Find Your Magic initiative, the brand said is aimed at combating toxic masculinity and emphasizing the importance of self-expression to being confident.

  • Every Man Jack intros Sport line

    SAN FRANCISCO — Men’s grooming company Every Man Jack is ready for summer. The brand on Wednesday introduced its five-product Sport line, which it said was developed for active men.

  • Edgewell Personal Care promotes Mekhail to VP Americas

    SHELTON, Conn. — Edgewell Personal Care announced this week that it had promoted one of its own to the position of VP Americas, effective April 4. In his new role, Adel Mekhail oversees the commercial functions for the company’s business in North America and Latin America.

  • Schmidt’s Naturals intros sensitive skin line with new scents

    PORTLAND, Ore. — Natural deodorant brand Schmidt’s Naturals is expanding its portfolio. The company on Wednesday announced the introduction of its sensitive skin line of products, which includes three new scents.

  • Kimberly-Clark launches U by Kotex Fitness line

    DALLAS — Kimberly-Clark's U by Kotex brand, citing its recent survey in which three-in-five women surveyed say its more difficult to exercise during their period, announced the launch of its U by Kotex Fitness line of products.

    The new line includes U by Kotex Fitness tampons, liners and pads. The tampons come in the brand’s Fitpak aimed at keeping them ready for use, and the liners are designed to move with the wearer, as are the pads, the company said.

  • Here’s where K-beauty is driving Western skin care, cosmetics

    LONDON — New research from Mintel, presented at in-cosmetics Global, is taking a look at the size of South Korea’s beauty market, the changes Korean beauty has brought to the global market and what trends to expect in the coming year.

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