RETAIL NEWS

NEW YORK -- A leading kids' snack brand is launching an effort to support school-based healthy eating and physical activity programs, just in time for Every Kid Healthy Week.

NEW YORK -- Ten-second mobile video ads have greater brand appeal and persuasion potential for millennial audiences, according to a report in Adweek. The magazine says a study conducted by IAB in partnership with Millward Brown Digital and Tremor Video found that brands running 10-second mobile video ads have greater appeal and persuasion potential with younger audiences. However, a slightly longer, 30-second spot did better with those between the ages of 35 and 54.

DEERFIELD, Ill. – Walgreens was honored with the American Cancer Society’s Discovery Ball Corporate Partnership Award at the 10th Annual Discovery Ball earlier this month at the Hilton Chicago, the company announced Friday.

LYNDONVILLE, Vt. -- One of the most legendary brands in skin care has launched two new products to meet customer demand for smaller and more portable sizes.

SEATTLE -- Sparkling Ice, part of the Talking Rain Beverage Company portfolio, is partnering with Rite Aid on a campaign to benefit Children’s Miracle Network Hospitals.

On April 6, Drug Store News and Mack Elevation hosted the second annual New General Market Forum, featuring representatives from several beauty and personal care brands, as well as representatives from Walgreens, Walmart and Wakefern Foods. 

(To read a recap of the event, click here.)