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Hallmark breathes new 'life' into greeting card aisle
KANSAS CITY, Mo. -- Hallmark is launching a new lifestyle brand to meet the ever-evolving needs of Hispanic consumers.
The company is transitioning its existing Spanish-language greetings line to a new brand called Hallmark VIDA.
VIDA, which translates to "life," will include products and services that help people celebrate occasions both big and small, connect with friends and family and help cultivate traditions that are uniquely Hispanic.
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The secrets to satisfying millennial customers
WESTLAKE, Calif. – Value and communication are the keys to winning over millennial consumers, according to a survey of 600,000 consumers conducted by J.D. Power.
The 2016 survey polled more than 634,000 consumers, including 126,315 millennials and 246,594 Boomers. Pete Trujillo, senior manager of industry analytics at J.D. Power, hosted a webinar this week to highlight data from the survey, titled "Millennials Insight Report: The Customer Experience Perspective."