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Healthy OTC growth: Consumers seek allergy switches, probiotics and protein
There is no question that one of the top nonprescription categories contributing to both sales and foot traffic right now is allergy. According to IRI data, sales of nasal sprays — the category that captures all of the latest nasal corticosteroid Rx-to-OTC switches, such as Flonase and Nasacort — are up 10.2% to $1.2 billion across total U.S. multi-outlets for the 52 weeks ended Feb. 19.