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Axe promotes new Black Chill collection with extreme winter sports challenge in Sweden
ENGLEWOOD CLIFFS, N.J. — As part of the Black Chill product launch, Unilever’s Axe is whisking away nine winners — and their friends — to the ultimate winter adventure, the Axe Black Chill Challenge.
In March of 2014, selected winners will head to Sweden to take part in a series of extreme winter-themed sport activities, such as husky sleigh safaris, snowmobile expeditions through the Alpine Tundra and combat-copter flights overlooking Sweden's Archipelago, to see if they have what it takes to keep their cool in the most intense of situations.