Vitamins, Diet and Sports Nutrition

SANTA CRUZ, Calif. — Rainbow Light recently released the results of a study conducted by Wiest & Co. that demonstrates that product labels are more important in influencing vitamin and supplement consumer purchases than previously thought. 

SLOUGH, England — Reckitt Benckiser has line extended its Mucinex franchise into the year-round allergy sector with Mucinex Allergy, Heather Allen, Reckitt Benckiser EVP category development, told analysts Wednesday. 

"Super fantastic launch in the U.S.," she said. "Allergy is a $2.5 billion market in the U.S. More than 75% of Mucinex users also take an allergy treatment, and now, we're able to offer them Mucinex Allergy, maximum strength, non-drowsy antihistamine, acts fast and lasts for 24 hours."

WATSONVILLE, Calif. — Nordic Naturals on Tuesday introduced Vitamin C Gummies, providing 250 mg of vitamin C. With a tart tangerine flavor, Vitamin C Gummies are chewable gummy slices for kids four years and older. The product is pectin-based, and free of gelatin, artificial colors, artificial flavors, preservatives and allergens, including gluten, milk, eggs, tree nuts, peanuts and soy. 

CARLSBAD, Calif. — Designer Whey on Wednesday partnered with beach volleyball Olympic gold medalist Kerri Walsh Jennings, who will serve as brand ambassador.

WASHINGTON — A coalition of associations representing supplement manufacturers on Tuesday expressed their support of the Designer Anabolic Steroid Control Act of 2014 by Sens. Sheldon Whitehouse, D-R.I., and Orrin Hatch, R-Utah.

LAS VEGAS — FBCx, the patented ingredient in the weight-management aid Calorease, was featured on "The Dr. Oz Show" Feb. 7, noted Soho Flordis International.  

“Calorease will transform the diet industry,” stated Jeff McHarg, general manager SFI North America. “This revolutionary dietary supplement is a naturally sourced plant fiber offering all of the benefits of weight management without the messy side effects.”

NEW YORK — The National Advertising Division has recommended that Trinity Sports Group discontinue certain claims for the company’s “NeuroImpact” dietary supplement, including claims that the product has been clinically tested.

NAD noted, however, that the advertiser provided a reasonable basis for “carefully qualified ingredient claims regarding the ability of certain ingredients,” in NeuroImpact “to support healthy brain function.”

WASHINGTON — Adults older than 55 years with heart disease would realize individual healthcare savings if they supplemented with omega-3 dietary supplements, according to a report released Tuesday titled "Smart Prevention-Health Care Cost Savings Resulting from the Targeted Use of Dietary Supplements.”