ARTICLES BY THIS AUTHOR
- 4/3/2024
Grown Alchemist departs L’Occitane Group, moves to private ownership
Following the transaction, Grown Alchemist will focus on large-scale partnerships and activations in lifestyle, music and retail to help drive international growth in key markets. - 4/2/2024
Muscle Milk rolls out Plant Protein line with athlete-focused campaign
The brand’s new Plant Protein Shakes, which come in chocolate and caramel vanilla flavors, contain 25 to 30 g of protein per container. - 4/2/2024
Storm Reid named Kiss Colors & Care brand partner
Emmy-Award-winning actress Storm Reid is joining the Kiss Colors & Care family as its new brand partner. - 4/2/2024
Dial’s ‘Dial Up Your Day’ campaign levels up alongside Melissa Fumero
Originally launched in 2023, the updated iteration of the initiative features a new video showcasing the actress alongside new products. - 4/1/2024
BIC EasyRinse reunites with ‘Vanderpump Rules’ star Ariana Madix
Madix is a featured guest on the ‘Unclogged Era’ podcast, where she shares how the brand’s products aid in her personal care routine. - 4/1/2024
Dark & Lovely sheds light on diversity, inclusion in gaming with ‘The Sims’ and Ebonix partnership
Dark & Lovely’s latest initiative is raising awareness of the lack of diversity in the gaming industry and also working to help create new tools for Black gamers to express themselves in virtual worlds. - 3/29/2024
Le Monde Gourmand broadens distribution with Ulta Beauty partnership
Le Monde Gourmand has entered into to a retail partnership with Ulta Beauty, and its products hit shelves at select locations across the nation and online. - 3/29/2024
Renpure’s Hair + Body Care line expands Advanced collection
The collection features a blend of argan oil, silk protein, collagen, vitamin C and biotin. - 3/29/2024
Olehenriksen’s Instant Glow Moisturizer preps skin for makeup
The new moisturizer preps skin before makeup application and helps reduce the appearance of fine lines and wrinkles, the brand said. - 3/28/2024
Dove’s Scalp + Hair Therapy line nourishes, transforms tresses
New from Dove is the Scalp + Hair Therapy collection, formulated to treat the source of growing hair—the scalp.