ARTICLES BY THIS AUTHOR
- 4/21/2024
Jason Wu Beauty’s assortment hits CVS shelves
Jason Wu Beauty is rolling out a featured assortment of its highly sought-after products at more than 3,000 CVS Pharmacy stores across the nation. - 4/18/2024
iBeauty Brands acquires Voloom
The company recently announced its acquisition of Voloom, a brand known best for its patented hair volumizing iron. - 4/18/2024
Tom’s of Maine rolls out deodorant, antiperspirant line
The products are free from dyes, parabens, baking soda, and artificial fragrances and preservatives, the company said. - 4/17/2024
Murad's refillable product launch focuses on sustainability
The Retinal ReSculpt Overnight Treatment and Cellular Hydration Barrier Repair Serum refills help lessen packaging materials by up to 85%, the company said. - 4/17/2024
Sundae Body products become available at Walmart
Sundae Body, a body care brand chosen by Walmart to join its accelerator program, has hit the shelves of the retailer’s 1,800 locations, as well as online. - 4/15/2024
Newman’s Own adds salad dressing, frozen pizza options
The brand's new range of products include a salad dressing and two frozen pizza options. - 4/14/2024
Vince Camuto’s Wonderbloom debuts campaign starring Ava Phillippe
To highlight the launch of its new Wonderbloom fragrance, the brand has rolled out a new campaign starring Ava Phillippe, its newly named ambassador. - 4/14/2024
CeraVe educates on importance of SPF with sunscreen campaign
In order to educate consumers about wearing a moisturizer with SPF, the brand has launched a rom-com-inspired campaign that blends humor and education. - 4/11/2024
L’Oréal Paris’ ‘Worth It Resume’ campaign highlights setbacks that lead to success
The campaign aims to champion women’s worth by encouraging them to become entrepreneurs without fear or failure, as well as help them find the confidence to overcome obstacles. - 4/10/2024
Laura Geller empowers ‘Mature Women’ alongside Leanne Morgan
The “Own Your Age” initiative explores the different facets of aging and the pressures older women experience while also helping create a positive discourse around embracing any age.