ARTICLES BY THIS AUTHOR
- 8/12/2024
Gillette, Xbox come together for Gillette P1 Program
The companies are offering an integrated experience that includes custom in-game content for players. - 8/12/2024
Ariana Grande embarks on multi-fragrance launch with Lovenotes
Lovenotes is a multi-fragrance line from the Grammy-winning singer and songwriter. - 8/12/2024
Popular Lay’s flavors from around the globe make stateside debut
Lay’s Global Flavors lineup consists of three potato chip flavors—Wavy Tzatziki, Masala and Honey Butter from Greece, India and Korea. - 8/11/2024
Eau Thermale Avène to bridge education, skin care gap with Ulta Beauty partnership
Eau Thermale Avène and Ulta Beauty are working with board-certified dermatologist Dr. Lindsey Zubritsky. - 8/11/2024
CoverGirl revamps Clean Invisible Foundation
CoverGirl is re-introducing its Clean Invisible Foundation with a campaign that pays homage to the brand’s heritage. - 8/11/2024
Glamnetic launches ‘Beetlejuice Beetlejuice’ inspired collection
The line features five different styles of press-on nails inspired by the “Beetlejuice Beetlejuice” film. - 8/11/2024
Kit Kat, Reese’s embrace Halloween spirit with seasonal launches
The seasonal launches include Kit Kat Ghost Toast and Reese’s Werewolf Tracks. - 8/8/2024
Fanta, Warner Bros. Pictures collaborate on ‘Beetlejuice Beetlejuice’ inspired flavor
The limited-edition Fanta x Beetlejuice Beetlejuice range includes a new flavor and product packaging featuring characters from the film. - 8/8/2024
E.l.f. Cosmetics, Anastasia Pagonis partner to launch accessibility bundle
The limited-edition Beauty For Every Eye bundle contains three of the athlete’s favorite items with a scannable QR code that links to an audio recording by Pagonis describing each product. - 8/7/2024
Madison Reed debuts ColorWonder campaign starring college women athletes
The brand is introducing consumers to its latest hair coloring product by rolling out a campaign that features college women athletes.