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  • Plume launches lash and brow growth serum

    CALGARY -- Eco-luxury beauty company Plume has launched the first ever, all-natural lash and brow enhancement serum.

    Plume says its serum promotes growth and fullness of lashes and brows using 100 percent natural, non-toxic ingredients without chemicals.

    A safe and very effective alternative to pharmaceutical lash and brow growth products on the market, Plume says it has responded to the growing need for all-natural beauty products. 

  • Heart rate monitors lead wearables charge

    Whether you call the category by its old-school moniker “wearables” or the relatively new catch phrase “therables,” one thing is for sure: This niche market targeting first-adopter tech geeks and fitness fanatics might not be “niche” for much longer.

  • Mineral supplement brands broaden consumer base

    After a hiccup in the iron supplement production chain last year, iron is looking solid for a resurgence in sales. Such brands as Feosol, powered by Meda Consumer, are ramping up messaging to such traditional target markets as young women with heavy menstruation, pregnant women and the aging population, all consumer bases who may need to supplement their diets with iron.

  • Survey: Digital health tools reduce health costs

    DALLAS - Three-in-four consumers who use digital health tools say their health apps/devices have made them healthier, according to a HealthMine survey released Tuesday. And 59% of consumers who use digital health tools use them at least once per day. 
     
    Another 57% responded that using digital health tools has helped to lower their healthcare costs. 
     

  • For travelers, Neuroon introduces jet lag wearable

    WARSAW, Poland - A recent study at Stanford University demonstrated how exposing a person to short flashes of light during sleep could be the secret to minimizing jet lag. Through manipulating levels of melatonin in the body, there is a significant speed-up in the process of the body adjusting to its rescheduled circadian rhythm. 
     

  • WellCare awards grants to community-based organizations in Pa.

    TAMPA, Fla. -- WellCare Health Plans, Inc. is helping four community-based organizations in Pennsylvania with several micro-grants.

    The company announced that it has awarded $6,000 in micro-grants to nonprofit and 501(c)(3) organizations that address needs related to homelessness, caregiver supports, food access and transportation. The micro-grants were given in denominations of $1,500.

  • Force Diagnostics and higi team up on life insurance innovation

    CHICAGO -- Force Diagnoctics and higi are joining together to help life insurance companies make more accurate -- and speedy-- underwriting decisions.

  • Weis Markets launches Nutri-Facts program to augment healthier eating habits

    SUNBURY, Pa. - Weis Markets on Tuesday announced its new shelf tag program, Nutri-Facts. As part of this program, customers will see brightly-colored icons on pricing tags to help them easily identify the foods that meet their unique health and lifestyle needs.
     
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